Who it serves
The client who doesn't shop on Groupon — and knows what a HydraFacial actually does.
Concept build · 02 of 06
A consult, not a coupon. Booked treatments earned through education — never first-treatment discounts.
The brief
Who it serves
The client who doesn't shop on Groupon — and knows what a HydraFacial actually does.
What it converts
An informed visitor into a paid consultation, not a first-treatment discount hunt.
Where it wins
Treatment-fluent copy, membership economics, visual restraint — and zero coupon language.
Website concept
Treatment cards that read like a menu — not a pharmacy aisle. Consult-first CTA on every screen.
Lead system
Confirmation, intake, calendar hold. No first-touch discounting.
Looking at microneedling — first-time patient
Concerns: texture and shallow scarring. Available weekday afternoons.
Thanks Lauren — your consult is being reviewed
A provider will personally review your intake before any treatment is discussed. We'll be in touch within one business day to confirm a consult time. In the meantime, here's our treatment guide so you can come prepared.
AI assistant
Trained on Aria's services and general education. Never recommends protocols — that's the provider.
Concept demo · The assistant never gives medical advice. All clinical decisions happen in consult.
Want a build like this?
Each concept above is what we'd build for a specific Massachusetts business in that industry. The studio standard is the same whether you're a med spa or a detailer.